In content marketing, your business focuses on reaching, engaging, and connecting with consumers via content. This content, which can include videos, blog posts, infographics, and more, provides values to users. It’s not, however, sales-orientated copy — it’s informational.

For example, if you run a business that sells ski and snowboard supplies, you could write an article about what a beginner needs for their first outing. You could also write articles on how to take care of a snowboard, and what accessories can help improve ski performance.

With these individual pieces of content, you target specific keywords.

Your article about snowboard care, for instance, may target the keyword, “how to maintain snowboard,” or, “how to wax a snowboard.” With our award-winning team on your side, we would optimize the content for search and users.

No matter what format you choose for your content, it’s critical that it’s relevant and beneficial to your audience. You want to create original and high-quality content that makes users want to share it with their friends, families, coworkers, and other people in their social network.

What is content marketing’s goal?

The overall goal of content marketing as a digital media strategy is to provide valuable information to your target audience, increase traffic, and generate conversions. From a technical standpoint, content marketing also focuses on optimizing your content for search engines to improve your visibility in search results.

Why use content marketing as a digital marketing strategy?
With the ability to connect with audiences throughout the buying funnel, as well as double website conversion rates, content marketing is a smart digital marketing strategy to use. The best part is that it costs 62 percent less than traditional marketing efforts.

A few other reasons to use content marketing in your digital marketing campaign strategy?

It generates 54 percent more leads than traditional marketing
Content marketing is a long-term and ongoing strategy that delivers an impressive ROI. That ROI includes new leads and clients for your business, as well as increases in your conversion rates. Content marketing provides these results by targeting every stage of your buying funnel.

More than 60 percent of users prefer companies that create content
In today’s online marketplace, users have a lot of power. They can choose to read or ignore your company’s messages, whether they’re promotional or informational. Many, however, respond well to informational content from companies, which is why content marketing is so essential now.

Want to use content marketing as one of your digital marketing strategies?

Partner with our full-service digital marketing agency and boost your revenue. Chat with our team and start building your personalized strategy by contacting us online!