TOUN28 Korean Skincare

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The world of skincare may seem a little above the realm of aesthetics, but Korean beauty experts are an expert at creativity when it comes to personalizing products to their target demographic.

Maha Labs, a Korean brand that just recently opened an outpost in NYC, created a line of everything-but-your-face products for male consumers that launched this week at NYFW: Men's and uses K-pop as a model for their product kits.

TOUN28 are renown for their cruelty-free and vegan beauty line, which is set to debut in the United States soon.

They were even awarded The UK's "Most Popular Cosmetics Brand" at the British Beauty Awards, and have been featured on many of the UK's top beauty blogs like The Bombay Perfumery, Bec & Bridge, and Clean Slates.

Toun28 is one of the best Korean skincare solutions for Every skin concern.

To be fair, the products aren't exactly for men specifically, but women wouldn't be too far off in thinking that what Maha Labs is putting out could easily appeal to the masses.

The male skincare line, called RISE, includes everything from a facial "bath" that's inspired by the Korean music video star, VIXX, to a face scrub that is said to be as effective as a Brazilian wax.

So the entire team here at BHEMAG went to Korea to try out their Skincare and we were LIVING.

Their launch products are 100% vegan and cruel free with the most award-winning product being their Lip Patch! It's 100% waterproof, hypoallergenic, waterproof, cool, and hydrating and it feels like nothing on your lips at all. The results were incredible!

Also look out for their award-winning Pencils and Lip Enhancers, which create instantly impactful 3D perfect lips. The set comes with two lip enhancements that instantly accentuate your natural lip shape and an angled pencil with a smooth formula that keeps lips soft and smooth all day.

The team at BHEMAG fell in love with everything about TOUN28 and the products. The packaging was so unique and really stood out, but even more so the gorgeous skincare line! They are set to launch in the United States soon and are sure to be an instant hit.

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