One of the ways of dynamism in different fields is competition without any doubts, because if the field is empty of competitors, the quality of work gradually decreases. Because the person or the producing institution in the absence of competitors and sure that the audience will sit at the feet of any product they produce. In the end, the same thing caused the audience to drop and caused huge losses to the producer.

Our country's home television network has important tools for success and growth in the field of entertainment, one of the most important of which is the سریال. Because on the one hand, it can attract the popular audience of TV series and provide different food, and on the other hand, it can approach the taste of the audience of non-Iranian series to some extent. Such a wide market can attract many film project workers who sometimes have long-term unemployment and in this way guarantee the final quality of their products. From technical factors to actors who have many attractions for the audience. In the meantime, we should also mention a key element called the screenwriter, which has caused the injection of young and fresh writers full of new ideas to the platforms. For example, just look at the names of the screenwriters of the successful TV series of recent years on the Home Show Network, where the names of the old screenwriters of Iranian cinema are rarely seen. All of these have gone hand in hand and have been able to attract and entertain millions of viewers. When we look at famous examples of platforms at the international level, we see common features with Iranian examples, the most important of which is the focus on serial production.

In the late 1990s and with the developments in the field of the Internet, the need for Internet networks to broadcast movies also arose and occupied the minds of some big investors in the field of entertainment. نتفلیکس, which was born in 1997, was initially a network for selling movie DVDs and sending them by mail, as well as renting movies, which soon went through the steps of success and its stock value multiplied. In the first decade of the 21st century, the owners of Netflix continued to work as before and added Blu-ray to their services. Then in 2010, for the first time, they launched a platform that covered America and Canada, and Latin America and the Caribbean were also added to it. Until finally, in 2013, he unveiled his first production series called (House of Disguise) starring Kevin Spacey. A series with a political theme and full of riddles, which includes a number of famous actors of the cinema and soon became one of the most watched series in the world. Over time, Netflix has become an empire in the field of media and entertainment by producing movies and series as well as other entertaining programs, and its stock has crossed the billion dollar mark.

The commercial success of Netflix has led to the birth of other platforms and created a vast competitive market. To the extent that economic giants such as: Amazon and Apple also entered this booming market and exposed their products to the public. Attractive and spectacular series that were produced with huge costs and found a large audience in different continents of the world. Genre diversity is an important issue that the aforementioned platforms have never neglected and relied on to attract different audiences. From comedies to fantasy and mystery works that are produced and screened all over the world using strong scripts and well-known actors. All these have gone hand in hand and created an industry with a turnover of several billion dollars, which has even affected the cinema industry. In fact, it was the presence of technological giants in this area along with Netflix and their fierce competition that caused the growth of the platforms and gathered a variety of audiences with different tastes around them.

In Iran, in the nineties, with the advancements made in the Internet, platforms such as Filmo and Namava were born and gradually gained the trust of movie and series enthusiasts. Watching movies on the internet was an important challenge for the platforms to attract the audience, because on the one hand, they had to allocate a part of their net volume to download or watch their favorite works online, and on the other hand, they had to pay a monthly subscription fee, even if it was small. were paying Preparing a rich archive of old and new works on the one hand and producing attractive programs on the other hand, have been their next most important challenges to attract the maximum audience. Among these series, their winning card was facing the audience, which has created a hot competition between them. Over time, serials opened their place in people's daily lives and found millions of audiences. Tamashakhone, as the newest platform that entered the competition in a serious way, aired the series Amsterdam directed by Masoud Karagozlu in the spring season, which has attracted the attention of a range of detective-mystery lovers due to its mysterious structure and story telling method. Is.

Due to the fact that it provides its content to its audience for free, Tamashakhone has taken a step forward compared to other platforms, which has aroused the curiosity of the audience of other platforms. The competition between the four active Iranian platforms has practically led to their dynamics, which will ultimately benefit both sides of the story.